Have you ever pondered why some things are popular while others aren’t? Why do certain products succeed while others fail? Why do certain ideas take off while others fizzle out? What are the main concepts of viral marketing? This course explores how things catch on and how you can use these concepts to advertise your ideas, businesses, or goods more effectively. You’ll discover how to make ideas stick, expand your influence, generate more word of mouth, and use social media to share knowledge and influence. By the end of this course, you’ll know how to create contagious content, create more memorable messaging, and make any product, concept, or behavior popular.